Monday, August 27, 2007

Highland Tourism Awards 2007

This week sees the deadline for submissions to the Highlands and Islands Tourism Awards (HITA) 2007, an awards scheme that recognises and rewards outstanding performance in the tourism industry in the Highlands and Islands region of Scotland. The deadline is 31st August and entries are invited in the following categories:

  • Best Visitor Experience - sponsored by Glenfiddich
  • Community Tourism - sponsored by The Highland Council
  • Customer Care - sponsored by Visit Scotland
  • Highland Ambassador of the Year - sponsored by Caledonian MacBrayne
  • Highland Dining Out Experience
  • Highlands Young Ambassador of the Year - sponsored by RBS
  • Innovation - sponsored by British Waterways Scotland
  • Investing in the Environment - sponsored by Scottish Natural Heritage
  • Marketing Initiative - sponsored by Historic Scotland
  • New Tourism Business
  • Tourism People Development - sponsored by UKAEA
  • Highland 2007 Award - sponsored by Highland 2007

The awards ceremony and presentation of trophies will be staged in November at the Drumossie Hotel in Inverness. In addition to the honour of winning an award on the night and retaining that honour for the next 12 months, there are some serious business benefits to succeeding in awards schemes such as these. There is, of course, the publicity benefit that goes with being named a winner. Canny businesses can stretch this publicity a long way, but one of the tangible benefits is that it provides a very positive image of the winning company or business. As Freda Rapson of Jacobite - Experience Loch Ness, winner of the Tourism People Development Award in 2006, says: "Winning helps to promote Jacobite as a company which looks after its staff and raising our profile in this way makes our recruitment drives much easier as people are keen to work with us." Speaking about the measurable impact that the success had on the business, she added: "It serves to highlight to our customers that they can expect to be well looked after." Another winner of the Highlands and Islands Tourism Awards 2006, Liz Mackintosh, says that the awards also help highlight the work being done to raise standards in the tourism sector. Mackintosh, who is chairwoman of the HITA board as well running her business Achmony Holidays in Drumnadrochit, said: "One of the many benefits of winning an award is the publicity that comes with it. The winners can use the accolade as a marketing tool to further promote their products and services." All of which goes to support our assertion here at Winner's Podium that "Nothing Succeeds Like Success Rewarded". And if you are planning your own awards scheme, look no further for your trophies and awards than our very own Awards Trophies Supplier website.