Wednesday, July 26, 2006

Superbrands Awards 2006

Now here's two themes close to our hearts here at Winner's Podium - awards and branding. Put them together and you get the Superbrands Awards, the UK independent branding awards which held their 2006 awards ceremony at The Brewery, London last week. The awards are intended to recognise and reward the highest standards of branding within the UK as voted for by both experts and consumers. The expert panel is selected by Superbrands while the consumer opinion was canvassed by YouGov. The Superbrands Council considered some 1,200 brands and passed 650 of the best over to YouGov for the consumer vote. Some 2,373 consumers were canvassed and the top 500 brands were awarded Superbrand status. At the Awards event, over 300 guests enjoyed a networking introducation with canapes and a string quartet at the prestigious east London venue before sitting down to a gala dinner. Hosted by BBC TV and radio presenter Adrian Chiles, the crystal awards trophies for the top three consumer brands in the UK went to Microsoft, BA and the BBC.