Monday, February 20, 2006

BAFTA Goodie Bag Competition

So, the 2006 BAFTA awards were announced at a glamorous ceremony in London last night. Last year we focussed on the low profile given to sponsors Orange (Orange Stuggles to Make BAFTA Impact?) and it was good to see that this year the BBC reported them as the 'Orange Bafta awards'. Orange also gained huge exposure from the soggy red-carpet runway, as the stars were covered by Orange-sponsored see-through umbrellas for their photo-shoot walk up to the entrance of London's Odeon Cinema. The star-studded ceremony was hosted by Stephen Fry and included A-list celebrities such as George Clooney, Charlize Theron and Reese Witherspoon. But stars and sponsors aside, what we'd like to focus on this year is the BAFTA goodie bag. What really interested us here at Winners Podium was a competition run by Yahoo! UK & Ireland which was offering BAFTA goodie bags as prizes. Now usually the goody bags at awards ceremonies are reserved for the awards nominees and also the presenters of each award. But in a move that really opened up the event to public participation, Yahoo! was offering a number of the bags as prizes in a Web-based competition. It allowed us non-celebs a glimpse of the A-list lifestyle as the contents of the bag were listed in detail. They included: a Motorola SLVR phone, a Furla Farrah bag, an American Airlines first class voucher, four nights in the One&Only Le Saint GĂ©ran resort in Mauritius, Taittinger champagne, Lancome products, Beautcamp Pilates sessions, Steinmetz phone jewellery, Timothy Han candles and a haircut with Nicky Clarke. No wonder the Orange British Academy Film Awards have been growing in stature in the world of film awards, and now attract such high-level stars to their events. It also provides a standard for other awards events to emulate with their own goodie bags and gifts for nominees and citation readers.