Motoring publications group What Car? held its annual awards ceremony at London's Grosvenor House Hotel venue last week. Top honour of Car of the Year went to the new BMW 3 Series while the Skoda took two awards - Best Small Family Car (Octavia 1.6 Ambiente) and Best Hot Hatch (Octavia vRS). The What Car? Awards are selected by a panel of judges from the magazine group, though one particular prize - the Reader Award - is judged by votes cast on the whatcar.com website and by readers of the magazine Eve. The What Car? Reader Award 2006 went to Jaguar's new XK model. As we have often noted here at Winners Podium, running an awards scheme is a tried-and-tested successful strategy for media groups to increase their profile within a sector, to boost the exposure of that sector, and to build significant relationships both with their own audience and with key figures and bodies within each chosen sector. With the advent of website polling software it is now even easier for a publisher to involve its audience in the selection or voting procedure for their business, corporate or industry awards schemes.