Wednesday, January 25, 2006

BRIT Awards Publicity Blitz

Promotors of the BRIT Awards, the UK's music industry awards, are in publicity overdrive at the moment ahead of the awards event on February 15th. This year's event will be held at London's Earl's Court venue and will be televised on ITV on 16th February. We reported on the publicity ahead of last year's 25th annual BRIT awards show, which included a tie-in with BBC Radio 2 along with a Nomination Launch party. The launch party for the 2006 BRIT awards was held at London's Riverside Studios on January 10th, and this event was reported on in the BRIT Awards 2006 blog. The introduction of the blog allows the BRIT Awards publicity team to release new items on a daily, if not hourly, basis. So far these have included interviews with nominated acts, opinions from music industry figures, details of acts appearing on the awards night, and promotion of the BRITs compilation album. The BRIT Awards 2006 blog also contains a section dedicated to awards sponsors Mastercard. The company uses this opportunity to showcase its Priceless Evenings promotion, which includes a chance to win VIP tickets to the BRIT Awards and a trip to the GRAMMY Awards in Los Angeles. Nice move by the BRIT Awards organisers to give their sponsors such prominence, and nice move by Mastercard to follow up their sponsorship with related promotions. Smart moves all round.