Sunday, January 22, 2006

B&Q 'You Can Do It' Awards

DIY chain B&Q has announced the launch of its 2006 'You Can Do It' awards scheme. These community awards are available to organisations such as charities, sports and youth groups, disability and environmental groups and others. Since their launch in 1995 the B&Q You Can Do It awards have donated over £1m worth of products to over 200 community groups across the UK and Ireland. For the 2006 scheme, twenty awards worth £5,000 each will be presented to the successful organisations. Entries are invited up to the deadline of 17th March 2006. What we like about these awards here at Winners Podium is the tie-in with the sponsoring brand - its all about doing it yourself - and the reach of these awards. By targeting such a wide range of community groups, particularly sports, B&Q is getting its name promoted in a very positive and brand-enhancing manner before a huge audience. Nice one B&Q.