Last week we reported on how the consulting group Deloitte was establishing its brand in the UK (and Irish) technology sector with its Technology Fast 50 Awards. This week we turn to another global consulting group, Frost & Sullivan, who also use awards competitions to great effect in a wide range of sectors. Last week the unaugural Frost & Sullivan Excellence in Energy Awards were held at London's Russell Hotel, signalling a move into yet another sector for the Frost & Sullivan Awards. The group holds annual awards banquets for the information and communication technologies, industrial technologies, and healthcare industries. Their awards are presented to "companies that demonstrate best practices in their industry, commending the diligence, commitment, and innovative business strategies required to advance in the global marketplace". For the Excellence in Energy awards, Frost & Sullivan claim to "rigorously analyze specific criteria to determine Award recipients across the spectrum of Energy markets". At the Banquet, Frost & Sullivan recognised the accomplishments of 11 market leaders including Eaton Powerware, Ceres Power, Chloride Group plc, FG Wilson, MGE UPS Systems, Aggreko, American Power Conversion, Solarion GmbH, Riello UPS, Alstom Power and KEMA. Following a well-attended networking reception, Award recipients at the evening's function were welcomed by Harald Thaler, Research Manager, Energy Group at Frost & Sullivan. Later in the evening a keynote address was delivered by Head of Frost & Sullivan APAC Energy Practice, Ravi Krishnaswamy. To have the floor, and the ears, of so many influential figures in a major sector is quite an achievement, and recognition should go to Frost & Sullivan for outstanding use of awards schemes and events to develop its own business profile within targeted sectors.