Friday, November 11, 2005

Accountancy Age Awards 2005

It never ceases to amaze us here at Winners Podium towers how many awards organisers and sponsors fail to take full advantage of the PR and publicity opportunities that arise from their efforts. All-too-often we find pre-awards publicity - invitations for entries, long-lists of nominees, short-lists of nominees, details of the glamorous awards ceremoney - is done very well. But try to find post-awards details, particularly via the Web and especially in the immediate aftermath of the awards ceremonies, and the coverage is scant. So its nice to report an outstanding exception to this. The Accountancy Age Awards were held at London's Battersea Park on Wednesday (9th November). This black-tie event was attended by over 1,000 industry professionals at the Battersea Park Arena. Headlining the reports of the event was the award of 'Personality of the Year' to Neil Wood, Finance Director for the successful London bid for the 2012 Olympics. This headline award was actually voted on by readers of the Accountancy Age magazine. Other major award winners, as judged by a panel of experts, were PricewaterhouseCoopers (Big Four Firms Award), BDO Stoy Hayward (Large Firm of the Year Award), Adler Shine (Medium Firm of the Year Award) and FPM Accountants (Small Firm of the Year Award). In total there were 22 awards, including an Outstanding Contribution honour for Nick Land, chairman of Ernst & Young. But what we really like about Accountancy Age's reporting of the awards is the full write-up that each of the winners received on the magazine's web site. These profiles of each winner include quotes from key personnel and also some of the judges comments - opening up the awards to a wide audience and providing content that promotes both the awards themselves and each of the winners. Way to go, Accountancy Age!