Friday, September 23, 2005

MOBO Music Awards 2005

The winners of the 2005 MOBO Awards have been announced. The MOBO Awards were launched in 1996 and seek to highlight the influence of Music Of Black Origin. Since that first televised awards ceremony, the event has grown in stature and significance within the music industry. Artist Kayne West saw sales of his College Dropout album soar by over 60% following an unprecedented seven nominations in the 2004 MOBO awards, highlighting the importance of the awards to the music business. In the 2005 awards, artist Lamar was nominated in five categories and won two titles - Best Album for 'Time To Grow' and UK Act of the Year. Other award categories included Best Hip Hop Act, Best RnB Act, Best Single, Best UK Newcomer, Best Reggae Act, Best African Act, Best Jazz Act, Best World Music Act and Best Video. The BBC, which will broadcast the awards ceremony, has a detailed list of winners and finalists. The involvement of the BBC was a real coup for the event organisers - not only did it guarantee television coverage of the awards, but the BBC also has huge marketing reach via its print, radio and Web properties. By partnering with the BBC, the MOBO Awards gained wide publicity via these BBC channels.