Monday, September 26, 2005

EMMY Awards 2005

We couldn't let last week's 57th annual EMMY Awards ceremony go by without a comment. It just doesn't seem like a year since the last EMMY awards. Which of course it isn't. Last week's event was the 57th Annual Primetime EMMY Awards, held at the Shrine Auditorium in Los Angeles on 18th September. Whereas the previous week the Shrine hosted the 57th Annual Creative Arts EMMY Awards. These are not to be confused, of course, with the 32nd Annual Daytime EMMY Awards, which were held in May. There are very good reasons for this distribution of the 'EMMY' franchise, one of which is the fact that the awards are administered by three sister organizations; the Academy of Television Arts & Sciences, the National Academy of Television Arts & Sciences, and the International Academy of Television Arts & Sciences. These three organisations boast a combined membership of over 12,000 industry professionals, each of whom is entitled to vote within the category that applies to their area of expertise. One of the benefits of the distribution of EMMY awards is that it extends the reach of the 'brand', offering at least two top level awards ceremonies a year. This year's primetime awards show saw its TV ratings rise by 30% compared to last year, as 18.6m Americans watched the three hours of televised coverage of the awards. The 2005 TV show was broadcast by CBS, whereas the 2004 show was broadcast by ABC and achieved the EMMY's lowest U.S.A. viewing numbers for 15 years.