The winners of the ten categories in the Enjoy England Excellence Awards 2005 were announced this week in a ceremony at the British Museum in London. The awards, known as the 'Oscars' of tourism, aim to promote healthy industry competition and high standards in the English tourism industry. The 2005 awards are the 16th year that the event has been held, demonstrating the benefits to all parties involved in such a well-run, and well-publicised, recognition awards scheme. The awards ceremony was scheduled just a few days prior to St. George's Day, England's national day. The awards are sponsored by The Caravan Club, and the Club's Director General, Trevor Watson, was one of the judges. The winners were selected from a 'shortlist' of 29 finalists, who were themselves chosen after rigorous assessment by a board of tourism industry judges from nearly 100 winners put forward by England's nine regional tourism partners and the Cumbria Tourist Board.
Speaking about the Awards, VisitBritain's Head of Quality David Stanbridge, said: "It is vital that we continue to drive English tourism businesses to strive for excellence and that we reward them for reaching these high standards. We have found some absolute gems right across the country and any holidaymaker can be confident they will enjoy a truly wonderful experience if they visit any one of these finalists."
The National Awards categories are: Hotel of the Year, Self-catering Holiday of the Year, Bed & Breakfast of the Year, Caravan Holiday Park of the Year, Tourist Information Centre (TIC) of the Year, Small Visitor Attraction of the Year (under 100,000 visitors), Tourism Website of the Year, Large Visitor Attraction of the Year (over 100,000 visitors) the Outstanding Customer Service Award and the Business Tourism Award. The Business Tourism Award is new for 2005 and was been introduced to recognise the huge importance of the meetings, incentives, conferences and exhibitions sectors of the tourism industry.