Wednesday, March 30, 2005

Lifetime Award for Sir Alex at HMV Football Extravaganza

Sir Alex Ferguson, the long-serving manager of soccer team Manchester United, was given a prestigious HMV Lifetime Achievement Award at the HMV Football Extravaganza last night. The event, held at London's Grosvenor House Hotel, is the world's largest football charity evening. This year the event celebrates its 10th anniversary and hopes to raise some £500,000 for Nordoff-Robbins Music Therapy, a pioneering charity that treats disturbed and traumatised children. The Extravaganza has raised over to £2.4 million for the charity over the past nine years.

The HMV Lifetime Achievement Award, sponsored by Nationwide, has been given to a very select group of British soccer legends. This includes Sir Bobby Robson (2001), Tony Adams (2003) and Kenny Dalglish (2004). All three of these recipients, along with Sir Alex, are also now patrons of the HMV Football Extravaganza. The award trophy itself consists of a replica of the HMV emblem of a dog listening into an old gramophone speaker.