Friday, February 04, 2005

Heineken Renews Sponsorship of European Rugby Competition

Global brewing brand Heineken is to continue as the title sponsor of the European club rugby tournament organised by ERC. Heineken has been involved in the competition since its inauguration in 1995. In that first Heineken Cup tournament 12 teams from five countries played a total of 15 matches. In the current competition there are 24 teams from six nations (England, France, Ireland, Italy, Scotland and Wales) taking part in a total of 79 matches. Many of these games are televised across some or all of the six countries. The final of the current competition - The 10th anniversary final - will take place in Murrayfield, Edinburgh, on Sunday, 22 May 2005. Close to 25,000 tickets have already been sold for that match. The Heineken Cup trophy, awarded to the winning team, is a magnificent large silver trophy cup featuring the sponsor's logo and a map of Europe featuring gold plated highlights. For a selection of rugby trophies and silver trophy cups, we recommend our partner site Awards Trophies Supplier

Jacco van der Linden, Marketing Manager Heineken, said: "Over the past decade Heineken's involvement as title sponsor has contributed to the growth the tournament enjoys today as the premier club rugby tournament in the Northern Hemisphere. In tandem with this, the sponsorship offers Heineken in Ireland, France, Italy and the UK a unique opportunity to participate in and contribute to a premium event on a pan-European scale."

Derek McGrath, ERC Chief Executive, commented: "Title sponsorship is a critical element of our commercial programme. An association with a premium global brand with excellent brand attributes, such as Heineken, offers a natural match and synergy with what is one of the world's leading sports properties."