We´d like to make special mention of a unique exhibition that opened at the World Golf Hall of Fame in Florida, USA, yesterday. Running until March 13 2005, the exhibition is titled "The Crown Jewels of the Game" and actually features the prized trophies from a completely different sport, (American) Football. The event is a collaboration between the World Golf Hall of Fame, the NFL, the Pro Football Hall of Fame and Tiffany & Co. The exhibition co-incides with Super Bowl XXXIX, which will be staged in Florida.
The exhibit features the NFL Vince Lombardi Super Bowl Trophy and the NFL Pete Rozelle MVP Trophy, both of which were crafted by Tiffany & Co. The George S. Halas Trophy, given to the NFC Championship team, and the Lamar Hunt Trophy, given to the AFC Championship team, are also on display courtesy of the Pro Football Hall of Fame. Guests are able to see the NFL´s only complete collection of Super Bowl rings on display outside of the Pro Football Hall of Fame in Canton, Ohio.
This high profile collaboration between two different sports represents a major marketing initiative, allowing fans of both sports to experience and enjoy the respective trophies, awards and honours of each game. It is a win-win move that should boost the interest in both sports, and both of the respective Halls of Fame.