Announcing a shortlist (or even a longlist) of nominees for an award has become an integral part of the publicity process for that honour. As the first few weeks of a new year are traditionally one of the busiest for awards ceremonies, there has been a glut of nominee announcements recently, each one offering excellent publicity opportunities ahead of the actual awards ceremonies.
Nominations for the 11th annual Screen Actors Guild Awards were revealed in Los Angeles this week, with actors Rosario Dawson (Alexander) and James Denton (Desperate Housewives) announcing the nominees. Prominent within the announcement, and the attendant publicity, were details of the national television coverage of the event.
In the UK, the list of nominees for the 25th BRIT Awards for music was announced this week at a glamorous Nominations Launch Party at the Park Lane Hotel in London.
The film industry also hosted two of its leading critics awards events this week, with the National Society of Film Critics, a group of film critics working for US newspapers and magazines, announcing their annual awards. The Broadcast Film Critics Association hosted its 10th annual Critics Choice Awards Show in a televised event at the Wiltern Theatre in Los Angeles. Both these film awards events, while prestigious, newsworthy and glamorous in their own right, are often reported as being indicators of possible success in the mother of all film awards, The Oscars, thereby helping to support and elevate the Academy Awards to a higher level.