Consulting company Frost & Sullivan announced its 2005 Market Leadership Awards this week and provided a shining example of how a well-run awards programme can benefit both the winners and the conferrers of the awards.
The Frost & Sullivan Awards have become a leading business award and have helped establish the consulting group as a leading name in the global growth consulting sector. The Market Leadership Awards that were announced this week are conferred on companies that are deemed to have exhibited market share leadership through the implementation of market strategy. By rewarding achievement in the very area that Frost & Sullivan specialise in, they are further establishing their expertise and brand leadership in this sector.
For the winners of the awards, it offers an outstanding publicity opportunity. Frost & Sullivan partner with each winner to jointly promote their achievements. The Market Leadership Awards announced this week were for the following categories: Healthcare; Communication & IT; and Environment & Energy. The winning companies for each category were, respectively: Regent Medical; Verisign; and Andritz.