Thursday, December 02, 2004

BRIT Awards Crank Up Publicity Lead-In

The British Phonographic Industry, organisers of the UK music industry BRIT Awards, have cranked up the publicity ahead of their landmark 25th annual event in February 2005. They have linked up with BBC Radio 2 to launch a campaign to find the public's favourite British song released during the past 25 years.

BRITs 25 - the Best Song Award will be broadcast on Radio 2 for two hours on Monday 3rd January, when listeners will be invited to vote for their favourite single from a list of 25. The list has been compiled by a panel of industry experts and media bods, and the top five winning songs from the radio broadcast will be presented at the BRIT Awards Nomination Launch at London's Park Lane Hotel a week later. Talk about cranking up the publicity! That's two hours of national radio airtime, then a pre-awards 'Nomination Launch Party' before the main event on February 9th 2005. Well done chaps. Ten weeks ahead of the actual event, to the organisers of the BRITS 25 with MasterCard, ... we salute you!

Chris Evans will present BRITS 25 with MasterCard in February 2005